The sorts of outputs and outcomes I create include …
- Messaging Strategy Reports: where are your current sticking points, what keeps your audience from taking the next step with you, and what course of action will help you change that?
- Websites: their structure, user journey maps, wireframes and copy that drives the right actions (sign-ups, purchases, shares, etc.)
- Emails: plotting newsletter sequences, writing and scheduling emails in tools like Mailchimp or Drip. My emails increase your open and click through rates.
- Tone of voice guides based on customer research, so your ideal customers make an emotional connection with you and support your business financially and/or through advocacy.
- Training that helps teams communicate more confidently, serve customers better and write with more pizzazz.
Plus, all of this can be either in English or German, depending on your needs.